{
  "id": 1970565,
  "title": "Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches",
  "url": "https://urgent.news/2026/08/19/nielsen-makes-new-bid-to-capture-co-viewing-as-tv-season-approaches",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-19T16:00:00.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/nielsen-co-viewing-tv-ratings-1236838209/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Nielsen is really working the room. The media-measurement giant aims to measure viewers of video content more accurately and will place a focus on capturing so-called “co-viewing,” or multiple viewers watching the same piece of programming together at the same location. The effort means TV executives may get more credit for shows that bring people […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}