{
  "id": 19675197,
  "title": "Morrisons rolls out flashing digital shelves - is dynamic pricing coming to supermarkets?",
  "url": "https://urgent.news/2026/11/12/morrisons-rolls-out-flashing-digital-shelves-is-dynamic-pricing",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-12T16:13:44.000Z",
  "source": {
    "name": "This Is Money",
    "slug": "this-is-money",
    "url": "https://www.thisismoney.co.uk/money/bills/article-16287279/Morrisons-rolls-flashing-digital-shelves-dynamic-pricing-cards-supermarkets-future.html?ns_mchannel=rss&ns_campaign=1490&ito=1490"
  },
  "original_language": "en",
  "account": null,
  "summary": "Shoppers can search for a specific product via the Morrisons loyalty app's 'product finder tool'. The correct shelf-edge label in the supermarket will then light up.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}