{
  "id": 19674805,
  "title": "The anti-marketing aspect of the Gemini network",
  "url": "https://urgent.news/2026/11/12/the-anti-marketing-aspect-of-the-gemini-network",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-12T16:17:25.000Z",
  "source": {
    "name": "Lobsters",
    "slug": "lobsters",
    "url": "https://ploum.net/2026-11-12-anti-marketing-gemini.html"
  },
  "original_language": "en",
  "account": "The Gemini network, a predecessor to Google's Chatbot, offers a unique approach to online content creation and consumption. Eoin, a tech enthusiast, has been observing the network's capsules, which function as personal websites or blogs. He notes that the number of active capsules is gradually increasing, indicating a healthy network. However, Eoin observed an intriguing correlation: even as more capsules are added, there's no link between this growth and increased coverage of the Gemini protocol on platforms like Hacker News. This observation aligns with his previous argument: traditional web metrics, such as visitor numbers and click-through rates, are meaningless for those not driven by commercial interests. He also advises against relying on Hacker News for unbiased information, as it is heavily influenced by promotional content supporting artificial intelligence. Additionally, he highlights the importance of privacy and originality, which he values highly in his own writing. Eoin removed statistics from his blog in 2013 and found that his most impactful posts, even years later, had modest engagement metrics. He believes that striving for normalcy and adhering to conventional metrics can lead to failure in the tech world. Eoin has since closed his social media accounts and instead focuses on the Gemini network, which he believes offers a quieter, non-commercial space for independent thought and content creation. He invites others to join this niche community and encourages a return to simpler, more authentic online experiences.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}