{
  "id": 19658166,
  "title": "Blueland’s Sarah Sarah Paiji Yoo Chose Slower Growth. Then the Company Grew 70%",
  "url": "https://urgent.news/2026/11/12/bluelands-sarah-sarah-paiji-yoo-chose-slower-growth-then-the-company",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-12T14:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/inc-video/bluelands-sarah-sarah-paiji-yoo-chose-slower-growth-then-the-company-grew-70/91435138"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Blueland co-founder and CEO turned down bigger retail opportunities early on so the company could test, learn, and improve the product. Later, it cut more than $1 million a month in Facebook and Instagram spending as it pushed toward profitability.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}