{
  "id": 19653610,
  "title": "Meet the three Middle Eastern women fronting activewear brand Athleta’s regional debut",
  "url": "https://urgent.news/2026/11/12/meet-the-three-middle-eastern-women-fronting-activewear-brand-19653610",
  "topic": "world",
  "section": "World",
  "published": "2026-11-12T12:31:00.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/lifestyle/2026/11/12/meet-the-three-middle-eastern-women-fronting-activewear-brand-athletas-regional-debut/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Performance can mean shaving seconds off a lap time, pushing through an endurance race or proving yourself on a film set. For three women from the Middle East, it also means challenging expectations of what they can achieve. To mark its regional debut, American activewear brand Athleta has launched 'My World. My Rules', a campaign celebrating achievement beyond conventional sporting milestones.…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}