{
  "id": 19647425,
  "title": "\"Our Black Friday prices won't get any better\" – Wattbike goes big and early with savings of up to 23% on the Atom and Proton smart bikes",
  "url": "https://urgent.news/2026/11/12/our-black-friday-prices-wont-get-any-better-wattbike-goes-big-and",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-12T12:05:02.000Z",
  "source": {
    "name": "Cycling Weekly",
    "slug": "cycling-weekly",
    "url": "https://www.cyclingweekly.com/deals/our-black-friday-prices-wont-get-any-better-wattbike-goes-big-and-early-with-savings-of-up-to-23-percent-on-the-atom-and-proton-smart-bikes"
  },
  "original_language": "en",
  "account": "Black Friday 2026 officially kicks off from November 27 through Cyber Monday on November 30. However, savvy online cycling retailers are already offering their best deals this very moment. Some even guarantee their prices, allowing shoppers to secure the best value right now. Our curated list of Black Friday bike deals is a must-visit, and one standout deal deserves special mention, especially considering the indoor cycling season. The Wattbike Atom, our top pick for the best indoor smart bike, is the focus of our attention.\n\nWattbike Atom UK shoppers can rejoice, as the Atom is now available for £1,999 at Wattbike. This represents a £500 or 20% saving off the usual £2,499 price tag. The Atom package includes a comprehensive bundle worth £200, free of charge. In total, this deal translates to an impressive £700 saving. The Atom scored a perfect 5 out of 5 stars in our review, and its realistic indoor cycling experience is perfect for cyclists aiming to achieve their goals.\n\nFor US shoppers, the Wattbike Atom is priced at $2,699, matching the best-ever price and offering an $800 saving off the usual $3,499. This deal includes 12 months of access to the premium Wattbike Hub+ subscription, which would typically cost $120. The US Black Friday offer comes with limited stock, so act fast.\n\nWattbike Proton UK buyers can take advantage of a 17% discount, bringing the price down to £1,499. That's a £300 saving off the standard £1,799. Like the Atom, the Proton also comes with a £200 bundle free of charge, resulting in a total saving of £500. The Proton scored a solid 4 out of 5 stars in our review, offering accurate power measurement and smooth, quiet performance.\n\nFor US customers, the Wattbike Proton is available for $1,599, a $400 saving off the regular $1,999 price. This deal includes 12 months of free access to the Wattbike Hub+ Training App. The Proton is highly recommended for households with multiple cyclists, thanks to its easy adjustability, compact design, and easily movable wheels. Its performance is almost on par with more expensive smart bikes, and it offers accurate power measurement and a realistic feel.",
  "summary": "Wattbike is renowned for its impressive smart bike range, normally with a premium price tag to match. You can save big now and grab an additional FREE bundle worth £200",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "Samsung's bringing the movie theater home: save $800 on this Dolby Atmos system ahead of Black Friday",
        "url": "https://urgent.news/2026/11/10/samsungs-bringing-the-movie-theater-home-save-800-on-this-dolby-atmos",
        "published": "2026-11-10T14:36:45.000Z"
      },
      {
        "outlet": "The Gadgeteer",
        "title": "11 Black Friday deals worth your money in 2026",
        "url": "https://urgent.news/2026/11/10/11-black-friday-deals-worth-your-money-in-2026",
        "published": "2026-11-10T21:29:00.000Z"
      },
      {
        "outlet": "IOL",
        "title": "Black Friday fashion shopping: How to avoid sizing, quality and delivery surprises",
        "url": "https://urgent.news/2026/11/11/black-friday-fashion-shopping-how-to-avoid-sizing-quality-and",
        "published": "2026-11-11T12:35:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}