{
  "id": 19638109,
  "title": "New Episode of JaneWallStreet’s ATT: Siegelman Stable Founder and CEO Max Siegelman",
  "url": "https://urgent.news/2026/11/12/new-episode-of-janewallstreets-att-siegelman-stable-founder-and-ceo",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-12T10:30:00.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/episode-janewallstreet-att-siegelman-stable-103000824.html"
  },
  "original_language": "en",
  "account": "In a recent episode of JaneWallStreet Presents: At The Table, JaneWallStreet Executive Chair Deirdre Lester interviewed Siegelman Stable Founder and CEO Max Siegelman. The conversation delved into various aspects of sports licensing and innovation. Siegelman explained that working under a local license can simplify collaborations with sports teams but may limit sales opportunities. He elaborated on their partnership with Madison Square Garden under a local license, which allows them to sell products directly in-arena exclusively. Siegelman also mentioned their focus on expanding their licensing relationships and announced a future partnership with a sports license provider, enabling collaborations with any sports league or team. The episode also touched on the untapped market for women's sports fashion, with Siegelman revealing their plans to introduce more female-focused SKUs, including a women's coaches jacket paired with a matching mini skirt. Furthermore, the discussion highlighted the importance of authentic cultural partnerships to enhance fan experiences, citing examples like AC Milan's collaboration with Off-White and the successful partnership between Kith and the Knicks. The full episode is available on JaneWallStreet's YouTube page and can also be listened to on Apple Podcasts or Spotify.",
  "summary": "On the latest episode of JaneWallStreet Presents: At The Table, a biweekly podcast exploring the intersection of sports, media, and finance through the lens of (mostly) female decision-makers, JaneWallStreet Executive Chair Deirdre Lester sits down with Siegelman Stable Founder and CEO Max Siegelman. In this hour-long conversation, the two surface and explore a range of actionable insights,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}