{
  "id": 19620490,
  "title": "'We'll look into it, see what's feasible': SIA CEO on business class seat colourway criticisms",
  "url": "https://urgent.news/2026/11/12/well-look-into-it-see-whats-feasible-sia-ceo-on-business-class-seat",
  "topic": "world",
  "section": "World",
  "published": "2026-11-12T08:04:51.000Z",
  "source": {
    "name": "Mothership",
    "slug": "mothership",
    "url": "https://mothership.sg/2026/11/sia-ceo-business-class-colour/"
  },
  "original_language": "en",
  "account": "Singapore Airlines' CEO, Goh Choon Phong, indicated that the airline may reconsider the new business class seat colourway following negative public reactions. Addressing criticism on Nov. 11, Goh stated that the company would \"look at it, see what's feasible.\" The airline's new business class seats, unveiled as part of a S$2 billion investment, received backlash over their grey-and-yellow colourway. Users deemed the colour \"dull\" and \"depressing,\" likening it to a dental office and questioning if it felt like a holiday. SIA's chief commercial officer, Lee Lik Hsin, acknowledged the uproar as a valuable learning experience, hoping customers would focus less on the colours once they experience the seats. Designworks, the firm behind the design, aimed for the seats to appear modern, refreshing, and elegant. Ong Wah Li, vice-president of product experience, noted that SIA's warm and classic aesthetic had served them well, but the new design was meant to have its own character. The new business class seats also feature a larger footwell, a sliding privacy door, and a reclinable seat that converts into a flat bed. SIA will continue to monitor feedback and make refinements based on operational insights.",
  "summary": "The new yellow-and-grey seats left many users perturbed.",
  "key_points": [
    "SIA CEO Goh Choon Phong may reconsider new business class seat colourway",
    "Grey-and-yellow colourway criticized as dull and depressing",
    "SIA aims for modern, refreshing, and elegant design"
  ],
  "editors_take": "Prioritizing passenger sentiment over modern design aesthetics suggests that even major luxury carriers must remain responsive to customer feedback when significant capital investments clash with brand expectations.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}