{
  "id": 19607622,
  "title": "Ruto pushes EU for jobs, investment as ties hit 50 years",
  "url": "https://urgent.news/2026/11/12/ruto-pushes-eu-for-jobs-investment-as-ties-hit-50-years",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-12T05:13:48.000Z",
  "source": {
    "name": "Capital Business",
    "slug": "capital-business",
    "url": "https://capitalfm.africa/ruto-pushes-eu-for-jobs-investment-as-ties-hit-50-years/"
  },
  "original_language": "en",
  "account": "Nairobi, Kenya - President William Ruto has called on European countries to invest more in Kenya, create employment opportunities, and support local industries as both nations celebrate 50 years of diplomatic ties. Speaking at a gathering of 44 EU ambassadors in Nairobi, Ruto emphasized that the partnership should translate into concrete economic benefits for ordinary Kenyans. He identified manufacturing, agriculture, energy, and healthcare as sectors where increased European investment would be most beneficial. Ruto stressed that the strength of their relationship lies not in the number of meetings or signed agreements, but in the opportunities created and lives improved. He noted that the EU is Kenya's largest export market, representing 21% of the country's global exports. Ruto urged the EU to remove barriers for Kenyan exporters, including stringent sanitary and phytosanitary measures, high freight costs, and a lack of proper cold-chain infrastructure. He also called for support in expanding digital infrastructure, artificial intelligence, and technology transfer, with the goal of turning Kenya into an exporter of technology. Ruto further advocated for affordable development financing, arguing that high borrowing costs and unsustainable debt are hindering Africa's progress. At the same event, EU Ambassador to Kenya Andreas Peschke highlighted the EU's commitment to strengthening ties with Africa and Kenya through investment, trade, security, job creation, and academic exchanges. Ruto welcomed the EU's designation of Nairobi as the bloc's fourth regional hub in Africa, seeing it as an opportunity to deepen cooperation across the continent.",
  "summary": "NAIROBI, Kenya Nov 12 – President William Ruto has urged European countries to increase investment in Kenya, create more jobs and support local industries as Nairobi and the European Union…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}