{
  "id": 19604491,
  "title": "Amul raises milk prices by ₹2-4 per litre, effective from November 12",
  "url": "https://urgent.news/2026/11/12/amul-raises-milk-prices-by-2-4-per-litre-effective-from-november-12",
  "topic": "world",
  "section": "World",
  "published": "2026-11-12T05:24:28.000Z",
  "source": {
    "name": "The Hindu",
    "slug": "the-hindu",
    "url": "https://www.thehindu.com/news/national/amul-raises-milk-prices-by-2-4-per-litre-effective-from-november-12/article71690084.ece"
  },
  "original_language": "en",
  "account": "The Gujarat Co-operative Milk Marketing Federation (GCMMF), known for its Amul brand, has raised milk prices by ₹2-4 per litre starting November 12, 2026. This price increase comes in response to a significant rise in input costs for milk production and processing.\n\nThe price hike has been implemented for Amul Taaza toned milk with 3% milk fat, with a ₹2 per litre increase (3.3% rise), and Amul Gold Milk with 6% milk fat, with a ₹4 per litre increase (5.5% rise). These adjustments were made effective November 12, 2026, according to a statement from GCMMF made on November 11, 2026.\n\nGCMMF attributes the price increase to a sharp rise in the cost of green and dry fodder, cattle feed ingredients such as oil cake, maize and molasses, milk packaging film, and fuel throughout the year. The federation is facing challenging environmental conditions due to low and uneven rainfall in Gujarat and many parts of India.\n\nTo support its producers during these difficult times, GCMMF has increased the price it pays to farmers by 4-5% over the past year. This revision will further assist farmers in these challenging circumstances. GCMMF emphasizes that 80% of the revenue collected from consumers through the Amul co-operative structure is returned to its 36 lakh milk producers, and a major portion of the price increase will be passed on to these producers.",
  "summary": "The price is being hiked due to a steep rise in input costs of milk production and processing",
  "key_points": [
    "Amul raises milk prices by ₹2-4 per litre starting November 12, 2026",
    "Price increase due to rise in input costs for milk production",
    "GCMMF attributes cost increase to fodder, feed ingredients, packaging, fuel"
  ],
  "editors_take": "Passing higher costs to consumers protects the cooperative's ability to support its massive producer base against rising fodder, feed, and fuel expenses driven by difficult environmental conditions.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}