{
  "id": 19593193,
  "title": "E-Bikes: \"There was too much greed in the industry\": How Rotwild wants to sell 10,000 premium e-bikes per year in the future",
  "url": "https://urgent.news/2026/11/12/e-bikes-es-gab-zu-viel-gier-in-der-branche-wie-rotwild-kunftig-10-000",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-12T03:07:29.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/industrie/e-bikes-es-gab-zu-viel-gier-in-der-branche/100264565.html"
  },
  "original_language": "de",
  "account": "Rotwild, a high-end e-mountain bike manufacturer based in München, has been affected by the crisis in the bicycle industry. Despite careful planning to maintain exclusivity, the company's sales declined from around 34 million Euro to 20 million Euro in 2024. Although sales slightly recovered last year, the company's main battery supplier filed for insolvency this year, disrupting deliveries. Founder Peter Schlitt believes the crisis has had a cleansing effect on the industry, with a return to its roots and a decrease in influence from financial investors and non-industry managers.",
  "summary": "The luxury e-bike manufacturer was hit hard by the crisis in the bicycle market. Why that is not entirely bad, explains Rotwild founder Peter Schlitt in an interview.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}