{
  "id": 19581813,
  "title": "Pyeongchang Kimchi Festival Opens with Expanded Experiences",
  "url": "https://urgent.news/2026/11/12/pyeongchang-kimchi-festival-opens-with-expanded-experiences",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-12T01:30:51.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=281093"
  },
  "original_language": "en",
  "account": "The 9th Pyeongchang Highland Kimchi-Making Festival kicked off its inaugural ceremony, preparing to run for 13 days at Jinbu Residents Sports Park until November 16. This year's edition will center around the production of kimchi using Pyeongchang's premium cabbage, paired with local agricultural and specialty ingredients. The event will offer a diverse array of attractions, food items, and sales opportunities for agricultural and specialty products.\n\nThis year, the festival has amplified the kimchi-making experience supplies by nearly 20%, alongside the addition of 20 more kimchi-making worktables to enhance visitor comfort. The layout has also been modified, with the kimchi-making area separated from the food area to ensure a more enjoyable atmosphere. Additionally, new programs are set to launch, such as kimchi-making sessions with international guests and a special event for single-person households in urban areas. The organizers aim to promote Korea's kimchi-making tradition both domestically and internationally, fostering a culture of communal kimchi production across generations and countries.\n\nThe festival's core lies in the exceptional quality of Pyeongchang highland cabbage, which boasts a firm texture and nutty taste due to its high altitude and significant daily temperature variations. The majority of agricultural products used in the festival, including cabbage, radish, green onion, chili peppers, and mustard leaf, originate from Pyeongchang. Furthermore, other seasonings are sourced locally.\n\nAmong the highlights of this year's festival is an expanded kimchi-making experience featuring cabbage salted with deep ocean water, with quantities increasing by approximately 40% from the previous year. However, all bookings for this premium experience have sold out upon opening, indicating its immense popularity. A first-of-its-kind promotional event for Pyeongchang highland apples is also being held, alongside an exhibition showcasing outstanding agricultural and specialty products.\n\nOver 100 farms, comprising salted cabbage, chili pepper, green onion, and mustard leaf producers, as well as an apple research group, will participate in the festival to showcase the excellence of local agricultural products. Visitors can indulge in tasting and purchasing Pyeongchang apples, while directly experiencing the quality of Pyeongchang farm products through a special Daegwallyeong Korean beef sales booth and local specialty stalls. The festival's food zone will feature dishes like boiled pork, acorn jelly, and dumplings, prepared using Daegwallyeong Korean beef broth. Jang Dong-sik, chair of the Pyeongchang Highland Kimchi-Making Festival Committee, expressed his hope that visitors will savor Pyeongchang's top agricultural products and traditional kimchi-making culture during their time at the festival.",
  "summary": "The “2026 9th Pyeongchang Highland Kimchi-Making Festival,” Korea’s representative kimchi-making experience festival, held its opening ceremony and began its 13-day run.This year’s festival will be held at Jinbu Residents Sports Park through on November 16. Centered on kimchi-making experiences usin",
  "key_points": [
    "9th Pyeongchang Highland Kimchi-Making Festival opens November 9, runs 13 days",
    "Expanded kimchi-making supplies by 20%, new worktables added",
    "International guest kimchi-making sessions and single-person household event"
  ],
  "editors_take": "Expanding the scale and variety of interactive sessions transforms this local gathering into a broader platform for promoting Pyeongchang's premium agricultural products to both domestic and international audiences.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}