{
  "id": 19563472,
  "title": "Brands Are Turning Skims’ Advent Calendar Trash Into Treasure With This Cheeky Social Media Trend",
  "url": "https://urgent.news/2026/11/11/brands-are-turning-skims-advent-calendar-trash-into-treasure-with",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-11T22:13:08.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/olivia-bria/skims-advent-calendar-backlash-social-media-marketing-trend/91435154"
  },
  "original_language": "en",
  "account": null,
  "summary": "Kim Kardashian’s brand faced fierce backlash over its $148 trinket box—giving rival companies an open invitation to run real-time parody campaigns.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}