{
  "id": 19549183,
  "title": "50 Years of Nourishment: Maltina unveils new look to trade partners",
  "url": "https://urgent.news/2026/11/11/50-years-of-nourishment-maltina-unveils-new-look-to-trade-partners",
  "topic": "world",
  "section": "World",
  "published": "2026-11-11T20:36:48.000Z",
  "source": {
    "name": "Daily Post Nigeria",
    "slug": "daily-post-nigeria",
    "url": "https://dailypost.ng/2026/11/11/50-years-of-nourishment-maltina-unveils-new-look-to-trade-partners/"
  },
  "original_language": "en",
  "account": "Maltina, a beloved malt brand in Nigeria, unveiled a new visual identity at a trade launch event in Lagos, marking its 50th anniversary. The refresh, occurring on November 6, 2026, aims to introduce a contemporary and confident expression of the brand while retaining its cherished taste and nutritional qualities. The event brought together business partners, distributors, consumers, and distinguished guests for interactive activities, entertainment, and product showcases.\n\nFirst introduced in 1976 as Maltona and later renamed in 1977, Maltina has maintained a strong presence in Nigerian homes, introducing multivitamin enrichment in 1993 and calcium fortification in 2009. Beyond its products, Maltina engages consumers through initiatives like the Maltina Nourishment Tour, Maltina Dance All, Maltina Teacher of the Year (MTOTY), and festive campaigns celebrating Christmas and Ramadan.\n\nAt the event, Sarah Agha, Marketing Director of Nigerian Breweries Plc., highlighted the brand's commitment to nourishment and happiness, emphasizing the new look as a modern representation of the brand's journey. The refreshed packaging features an enriched signature orange, gold accents, barley elements, and a more prominent calcium coin, celebrating the brand's heritage. The sunrays symbolize vitality and optimism.\n\nThibaut Boidin, Managing Director of Nigerian Breweries Plc., celebrated Maltina's journey and reaffirmed the company's commitment to social impact, announcing plans to support the education of children from underserved communities. Elohor Olumide-Awe and Daniella Ogunsanya shared perspectives on the refreshed identity and the brand's next chapter, introducing the “Whats Your Word” campaign, which invites consumers to express their impressions of the new identity in ONE word.\n\nThe event included interactive games such as Nourishment Darts, Maltina Dance Hall, and B-Quick, with winners receiving prizes, including a five-day, all-expenses-paid stay at Eko Hotel. The evening concluded with energetic musical performances by Wande Coal and DJ Brightstar, keeping guests entertained with music and lively mixes.",
  "summary": "Maltina has unveiled its refreshed visual identity at a trade launch event in Lagos, marking 50 years of nourishing Nigerian homes and introducing a new look for the iconic malt brand while retaining the taste and nutritional qualities consumers have come to love. Held on Friday, November 6, 2026, at the Balmoral Convention Centre, Ikeja, […] 50 Years of Nourishment: Maltina unveils new look to…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}