{
  "id": 19536860,
  "title": "It's Always DNS: I Started Turning Incident-Channel Jokes Into T-Shirts",
  "url": "https://urgent.news/2026/11/11/its-always-dns-i-started-turning-incident-channel-jokes-into-t-shirts",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-11T19:04:27.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/compileandcotton/its-always-dns-i-started-turning-incident-channel-jokes-into-t-shirts-1p94"
  },
  "original_language": "en",
  "account": "Greetings from dev.to. I'm a newcomer to this platform, eager to share my recent venture. My professional life revolves around technology, and for many years, my favorite form of expression has been the incident channel. These concise, authentic lines are spoken during late-night calls, understood by all present: \"It's always DNS,\" \"MFA is my love language,\" \"Human in the loop,\" and the classic, \"Have you tried turning it off and on again?\"\n\nRecently, I began transforming these familiar phrases into designs, aiming to create wearable humor for internet builders. This experiment has blossomed into Compile & Cotton, a modest shop offering a collection of tech-themed apparel. My design process begins with the lines themselves. Only phrases that would elicit a tired laugh on an incident call make the cut. Printify handles the printing, and the products are displayed on an Etsy storefront. There are no physical inventory items in my possession, ensuring a seamless shopping experience.\n\nSo far, the range includes a logo hoodie, twelve design hoodies, a women in tech line with nightwear (such as \"404: Sleep Not Found,\" \"Compiling Dreams,\" and \"Sleep Mode: ON\"), and a brightly colored collection of the same nightwear designs. My venture operates during nights and weekends, dedicating around ten hours per week. It's bootstrapped, with no team or funding involved.\n\nI've written this piece to share my learnings in ecommerce with the community. First, this platform is my primary audience. If a phrase doesn't resonate with developers and sysadmins, it won't resonate elsewhere. Second, I'm documenting my ecommerce journey publicly, benefiting from the honest feedback dev.to generously provides.\n\nI have a few questions I'd love your input on:\n1. Distribution strategy: I believe reaching tech communities where they gather is more effective than showcasing a single design. What are your thoughts?\n2. Pricing sanity check: I priced hoodies at $44.99 and tees at $39.99. Is this fair for the quality, or does it set a barrier?\n3. Organic growth: I'm not using paid ads at this stage. If you've grown a project, newsletter, or small shop organically, what strategies worked for you?\n\nYou can view the designs on my profile. I welcome blunt feedback, as it's the most useful kind. Thank you for taking the time to read my story, and I'm grateful for every 2 a.m. call that inspired these lines.",
  "summary": "Hey dev.to. First post here, so a quick intro: I work in tech, and for years my favourite writing has not been documentation. It has been the incident channel. If you have ever been on a 2 a.m. call, you know the lines. They are short, they are true, and everybody on the call understands them instantly: \"It's always DNS.\" \"MFA is my love language.\" \"Human in the loop.\" \"Have you tried turning it…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}