{
  "id": 19526237,
  "title": "Solana Joins Sony’s Since ’93 Records as Label Expands African Talent Roster",
  "url": "https://urgent.news/2026/11/11/solana-joins-sonys-since-93-records-as-label-expands-african-talent",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-11T17:22:35.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/pro/solana-sony-since-93-records-signing-yorupop/"
  },
  "original_language": "en",
  "account": "Nigerian singer Solana, born in Lagos, has officially joined the Since ’93 record label, marking another milestone in the label’s expanding roster of African talent. Since ’93, which has previously represented artists such as Tems and Tyla, has been managed by Riki Bleau since its inception in 2018 under the banner of Sony Music. Solana's signing is particularly significant as she is developing her unique 'YoruPop' sound, a fusion of Yoruba language and influences with synth-pop, Fuji music, R&B, and electronic production. Solana released her debut EP, Girl From The West, this Friday (Nov. 13), and has garnered significant attention following the release of her breakout single \"Okunkun,\" which is translated as \"darkness\" in Yoruba. The 23-year-old's social media endorsements from notable artists like SZA, Tyla, Doechii, and Little Simz, coupled with her designation as a Spotify EQUAL Africa Ambassador, underscore her growing influence in the music industry. Solana expressed her excitement about partnering with Since ’93 and the Sony Music team, emphasizing her intention to share her world with the audience through her 'YoruPop' universe.",
  "summary": "The 23-year-old Lagos-born singer dropped her breakthrough track \"Okunkun\" earlier this year.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}