{
  "id": 19500979,
  "title": "Meet Rox, the $1.3 billion AI sales startup betting it can take on Salesforce",
  "url": "https://urgent.news/2026/11/11/meet-rox-the-1-3-billion-ai-sales-startup-betting-it-can-take-on",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-11T12:56:42.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/11/11/rox-series-b-100-million-funding-take-on-salesforce/"
  },
  "original_language": "en",
  "account": "Rox, an AI sales startup, has raised $100 million in Series B funding to challenge enterprise software giants like Salesforce. The company is valued at $1.3 billion, according to Fortune. Rox's AI agents research customer accounts, prioritize leads, and prepare outreach materials, freeing up salespeople to focus on client interactions. Co-founder Ishan Mukherjee, who previously led growth at New Relic, believes AI-native startups can build around agents from the start, rather than retrofitting them into existing software. Rox's founders, including former AWS Aurora members and Google engineers, bring a wealth of cutting-edge technology experience. General Catalyst and March Capital led the Series B round, with Sequoia, GV, and Prosperity7 also participating. Rox's early customers include Ramp, New Relic, Trafigura, MongoDB, Groq, and America’s Auto Auction. The startup aims to expand its team fivefold next year, focusing on AI research and product development.",
  "summary": "Exclusive: The company has raised $100 million in Series B funding at a $1.3 billion valuation.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}