{
  "id": 19498603,
  "title": "Vietnam aims for 60 percent of communes to adopt e-commerce by 2030",
  "url": "https://urgent.news/2026/11/11/vietnam-aims-for-60-percent-of-communes-to-adopt-e-commerce-by-2030",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-11T12:41:19.000Z",
  "source": {
    "name": "SGGP English Edition Business",
    "slug": "sggp-english-edition-business",
    "url": "https://en.sggp.org.vn/vietnam-aims-for-60-percent-of-communes-to-adopt-e-commerce-by-2030-post130930.html"
  },
  "original_language": "en",
  "account": "The Vietnamese government aims to have 60% of communes engage in e-commerce by 2030, training a million people and businesses in e-commerce skills. The Ministry of Industry and Trade held a national conference on November 11 to promote e-commerce development at the grassroots level, aiming to expand markets for local products and contribute to a double-digit economic growth target. Deputy Minister Nguyen Viet Son emphasized the importance of ensuring that 60% of communes can sell goods or services online by 2030. To achieve this goal, one million participants, including businesses, cooperatives, and individuals, will receive e-commerce training.\n\nA TikTok Shop pilot program, launched in January 2026, aims to help residents sell their products online. In Binh Lu Commune, Lai Chau Province, 20 sellers have been trained, with eight operating independently and generating 9,324 orders. Phuong Duc Commune in Hanoi has trained 80 sellers, with 42 running independent online businesses and recording 73,070 orders. In the Southern region, Cho Lach Commune in Vinh Long Province has trained 66 sellers, with 50 capable of independent operations and generating 81,521 orders.\n\nAt the conference, delegates discussed challenges in e-commerce development at the commune level, such as residents' limited online business skills, poor product information standardization, supply instability, and high logistics costs. The Vietnam E-commerce and Digital Economy Agency is focusing on developing key product sectors, improving interregional connectivity, and promoting local specialties like agricultural produce and products under the One Commune One Product program. An interregional e-commerce connectivity program in Dong Thap Province resulted in nearly 1,000 OCOP items being sold, with products attracting nearly five million views over three days. Deputy Minister Nguyen Viet Son stressed that the effectiveness of e-commerce development at the commune level should be measured by the number of orders and revenue generated, rather than just the number of events or training participants. The ultimate goal of e-commerce is to increase local incomes and contribute to achieving the double-digit economic growth target.",
  "summary": "The Ministry of Industry and Trade aims for 60 percent of communes to develop e-commerce by 2030 and train one million individuals and businesses, as pilot local digital shop models report early sales growth despite logistics hurdles.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}