{
  "id": 19491042,
  "title": "ChatGPT is adding verified 'Business Agents' to help you shop more effectively",
  "url": "https://urgent.news/2026/11/11/chatgpt-is-adding-verified-business-agents-to-help-you-shop-more",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-11T12:05:00.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/pro/chatgpt-is-adding-verified-business-agents-to-help-you-shop-more-effectively"
  },
  "original_language": "en",
  "account": "ChatGPT is introducing verified Business Agents to enhance the shopping experience for users. These agents are representatives of the brand, allowing companies to display up-to-date information on their products and services. Users can engage directly with businesses through these agents, without leaving the ChatGPT platform. Companies can create their own profile using the new Business Hub, which will help them provide accurate and relevant information to users. ChatGPT aims to assist users in comparing products from the same provider and discovering new companies and products that might have been overlooked. The feature will initially be available to eligible ecommerce and online service companies in the US, with insights into user interactions being aggregated and only shared when there are sufficient conversations or interactions. Existing OpenAI Enterprise customers, advertisers, and Shopify merchants can claim their business on the Business Hub to streamline the verification process. Users will be able to sponsor their Business Agent, which will be displayed more prominently in ChatGPT Ads to reach a wider audience, though these placements will be clearly labeled and separate from regular ChatGPT responses.",
  "summary": "Move will allow for \"bringing businesses more deeply into ChatGPT\".",
  "key_points": [
    "ChatGPT adds verified Business Agents to improve shopping experience",
    "Agents represent brands, display updated product/service info",
    "Companies create profiles via Business Hub for accurate product info"
  ],
  "editors_take": "Integrating verified brand representatives directly into the interface transforms the platform from a simple conversational tool into a centralized commerce hub that prioritizes direct business-to-consumer engagement.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}