{
  "id": 19489541,
  "title": "“You Don’t Have to Worry About Winning the Conference Championship”: Brian Kelly Makes Surprising Admission About College Football’s Future",
  "url": "https://urgent.news/2026/11/11/you-dont-have-to-worry-about-winning-the-conference-championship",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-11T11:51:26.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/don-t-worry-winning-conference-115126587.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Former LSU head coach Brian Kelly believes the College Football Playoff’s planned expansion to 24 teams in 2027 will bring the biggest shift in how teams define success. Kelly believes winning a conference championship may no longer be the ultimate goal for programs.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}