{
  "id": 19482675,
  "title": "Southeast Asian live streamers hustle to fuel booming e-commerce sales",
  "url": "https://urgent.news/2026/11/11/southeast-asian-live-streamers-hustle-to-fuel-booming-e-commerce-sales",
  "topic": "world",
  "section": "World",
  "published": "2026-11-11T10:00:11.000Z",
  "source": {
    "name": "South China Morning Post",
    "slug": "south-china-morning-post",
    "url": "https://www.scmp.com/week-asia/lifestyle-culture/article/3374070/southeast-asian-live-streamers-hustle-fuel-booming-e-commerce-sales"
  },
  "original_language": "en",
  "account": null,
  "summary": "In a makeshift studio inside his public housing flat in Singapore, Shane Soh stands before his smartphone, running his fingers through a towel as he extols its softness to viewers watching his live stream. A ring light illuminates his face while more than a dozen other products sit on a shelf behind him, waiting for their moment on camera. “Don’t just buy one towel today, but get bedsheets as…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}