{
  "id": 19471015,
  "title": "ITV Cutting $40M From Media & Entertainment Budget Due To Weak Advertising Market",
  "url": "https://urgent.news/2026/11/11/itv-cutting-40m-from-media-entertainment-budget-due-to-weak",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-11T08:59:09.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/11/itv-cutting-budget-weak-advertising-market-q3-results-1237220058/"
  },
  "original_language": "en",
  "account": null,
  "summary": "With “weaker demand for advertising” in Q4, ITV has identified £30M ($40M) worth of cost savings from its networks division, which will soon be sold to Sky. Total Advertising Revenue is set to drop 5-10% in Q4 and 2-3% for full year 2026, ITV said today in its Q3 trading update. The network is therefore […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}