{
  "id": 19466001,
  "title": "ITV Unveils “Temporary” Content Cost Cuts as Q3 Ad Revenue Drops 8 Percent Amid “Weaker” Demand",
  "url": "https://urgent.news/2026/11/11/itv-unveils-temporary-content-cost-cuts-as-q3-ad-revenue-drops-8",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-11T07:15:32.000Z",
  "source": {
    "name": "The Hollywood Reporter",
    "slug": "the-hollywood-reporter",
    "url": "https://www.hollywoodreporter.com/business/business-news/itv-q3-trading-update-ad-revenue-weaker-cost-cuts-sky-deal-1236751869/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The U.K. TV giant's CEO, Carolyn McCall, says the process behind the $2.13 billion sale of its channels and streaming assets to Comcast's Sky, now being reviewed by regulators, \"is progressing as planned.\"",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}