{
  "id": 19464265,
  "title": "Jubel and Asahi sales power Fuller’s to higher profit",
  "url": "https://urgent.news/2026/11/11/jubel-and-asahi-sales-power-fullers-to-higher-profit",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-11T07:37:07.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/jubel-and-asahi-sales-power-fullers-to-higher-profit/"
  },
  "original_language": "en",
  "account": "Fuller’s, a London-listed pubs group, has reported higher profit margins due to increased sales of popular drinks such as Asahi and Jubel. The company attributes its success to an \"excellent\" trading performance and a growing demand for beverages with lower alcohol content among its affluent customer base. In the six months leading up to September, Asahi's sales increased by 18%, while Jubel's sales surged by a remarkable 71%. Additionally, demand for spritzers rose by 118%.\n\nJubel, a peach-flavored lager priced at £8 per pint in select City establishments, has gained significant popularity in recent years, with sales up 117% year-on-year during the summer months. The company reported that fruit beer sales in the UK reached £40 million in recent months. Fuller’s emphasizes its affluent target audience, stating that this demographic is more economically resilient to rising costs, allowing the pubs group to remain unaffected by concerns about falling consumer confidence.\n\nThe pub operator's revenue grew by 6% to £221 million in the year, while pre-tax profit increased from £21 million to £28.5 million. Fuller’s aims to cater to high-income households more effectively than its competitors by offering premium drinks ranges and hosting summer events, such as Shakespeare in the Garden. The company invested £1.5 million into expanding its gardens over the summer, adding 14% more bookable space to capitalize on the World Cup, which contributed to increased pub sales across the UK earlier this year.\n\nThe group operates theatre shows in the gardens of 81 of its pubs and is planning to spend £33 million by the end of the year on upgrading its pub estate. This investment will focus on sites including The Pavilion End in Moorgate, The Hereford Arms in South Kensington, and The Prince’s Head in Richmond. Executive chairman Simon Emeny expressed satisfaction with the company's performance, attributing the success to clear focus, extensive preparations, and effective execution in growing sales, volumes, and margins.",
  "summary": "Fuller’s has credited soaring demand for high-volume pints like Asahi and Jubel for its higher profit, as the premium pubs group hailed “excellent” trading. The London-listed pubs operator said it has seen growing demand for drinks with weaker alcohol content among its affluent customer base. Fuller’s said sales of Japanese lager Asahi grew by 18 [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}