{
  "id": 19457502,
  "title": "Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update",
  "url": "https://urgent.news/2026/11/10/maybe-its-a-new-tagline-maybe-its-more-punctuation-maybellines-35",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-10T23:40:42.000Z",
  "source": {
    "name": "Guardian Business",
    "slug": "guardian-business",
    "url": "https://www.theguardian.com/fashion/2026/nov/11/maybelline-new-tagline-maybe-quote-slogan-new-update"
  },
  "original_language": "en",
  "account": null,
  "summary": "First introduced in 1991, ‘Maybe she’s born with it’ is out the door – but is the new slogan a glow-up? Alyx, I hear a certain makeup brand has updated its tagline. Why is this a big deal? The jingle that has been burned into the minds of women around the world since its Christy Turlington-helmed debut in 1991, “Maybe she’s born with it, maybe it’s Maybelline”, has received what has being…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Marketing Dive",
        "title": "Maybelline updates ‘Maybe’ tagline as beauty perceptions evolve",
        "url": "https://urgent.news/2026/11/11/maybelline-updates-maybe-tagline-as-beauty-perceptions-evolve",
        "published": "2026-11-11T15:39:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}