{
  "id": 19418165,
  "title": "The psychology of saving electricity: How comparisons can curb consumption",
  "url": "https://urgent.news/2026/11/10/the-psychology-of-saving-electricity-how-comparisons-can-curb",
  "topic": "science",
  "section": "Science",
  "published": "2026-11-10T23:20:08.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-11-psychology-electricity-comparisons-curb-consumption.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Simple psychological interventions are often enough to encourage people to change their behavior—and this is also true when it comes to saving electricity. A new study by Mannheim-based consumer psychologist Dr. Yavor Paunov and colleagues shows that comparing one's own electricity consumption with that of others as well as practical energy-saving tips can help reduce energy consumption.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}