{
  "id": 19414106,
  "title": "Ecobank Targets 35,000 Visitors, Others at December Adire Festival",
  "url": "https://urgent.news/2026/11/10/ecobank-targets-35-000-visitors-others-at-december-adire-festival",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-10T23:34:00.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/11/11/ecobank-targets-35000-visitors-others-at-december-adire-festival/"
  },
  "original_language": "en",
  "account": "Ecobank Nigeria is organizing a special edition of the Adire Lagos festival in December, aiming to attract over 35,000 visitors and more than 150 Nigerian and African brands. The three-day event, set to take place in Lagos, will bring together fashion designers, textile merchants, artisans, and other creative entrepreneurs. The goal is to showcase their products, attract new customers, and expand their businesses. Omoboye ODU, Head of SMEs, Partnerships & Collaborations at Ecobank Nigeria, emphasized that the December edition reinforces the bank's commitment to the creative economy. She explained that Ecobank Adire Lagos has evolved into an SME and creative enterprise platform, connecting culture with commerce to provide businesses with visibility, access to customers, and opportunities for growth. ODU highlighted that December represents an exciting opportunity, as Lagos is filled with Nigerians returning home, tourists, families, and consumers seeking authentic experiences and locally made products. The festival aims to unite these visitors with the most exciting African designers, artisans, and creative entrepreneurs, enabling SMEs to not only showcase their products but also sell, build relationships, and reach new customers.",
  "summary": "Nume Ekeghe Ecobank Nigeria has announced plans to host a special December edition of its Adire Lagos festival, targeting over 35,000 visitors and more than 150 Nigerian and African brands",
  "key_points": [
    "Ecobank Nigeria plans December Adire Festival with 35,000+ visitors.",
    "Event to feature 150+ Nigerian/African brands in Lagos.",
    "Ecobank aims to boost creative economy through SMEs and commerce."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}