{
  "id": 19392189,
  "title": "ChatGPT takes on Google with new business profiles",
  "url": "https://urgent.news/2026/11/10/chatgpt-takes-on-google-with-new-business-profiles",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-10T19:45:34.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/technology/companies/chatgpt-takes-on-google-with-new-business-profiles-1.500743076"
  },
  "original_language": "en",
  "account": "Dubai: OpenAI has unveiled an innovative feature for ChatGPT, enabling businesses to manage their digital presence and provide users with precise information. Announced on Tuesday, November 10, this new tool, accessible via Business Hub, empowers eligible companies to claim their profiles, authenticate their identities, and update details regarding their operations. Businesses can input specifics about their offerings, such as pricing and availability, aiding ChatGPT users in making informed decisions when comparing products or services. The introduction of business profiles signifies OpenAI's ambition to broaden ChatGPT's capabilities, shifting beyond question-answering and content generation to assist consumers in discovering relevant businesses and products. The mechanism operates by allowing businesses to claim existing listings or create new profiles, contingent on eligibility and verification conditions. Upon verification, companies can modify critical data, including their website link, business description, and list of products and services. In addition to profiles, OpenAI is introducing analytics tools that reveal user interactions and engagement with businesses through ChatGPT. These metrics encompass business mentions, website traffic, and prevalent topics tied to searches where a company's website appears. The data remain aggregated to ensure user privacy, without disclosing individual conversations. Furthermore, eligible businesses can develop specialized AI agents designed to address customer inquiries about their products and services. For instance, users comparing products could inquire about features, specifications, or return policies, all within ChatGPT, without needing to leave the platform. These AI agents function independently of users' regular ChatGPT chats and are explicitly labeled as representing the respective business. Currently, business agents are limited to e-commerce and online service companies in the United States, while business profiles are accessible across ChatGPT's operational regions subject to verification protocols. This development positions OpenAI in direct competition with Google, whose business profiles enable companies to manage information displayed across Search and Maps. OpenAI's strategy emphasizes enhancing discoverability for businesses and facilitating customer interactions via AI, diverging from OpenAI's previous attempt to enable direct purchases within ChatGPT, which was discontinued earlier this year. OpenAI currently boasts over 1 billion active users, and the launch of GPT-5.6 further underscores the company's efforts to integrate AI into various aspects of daily work.",
  "summary": "Dubai: OpenAI has launched a new business profile feature for ChatGPT, allowing companies to manage how their products and services appear to users, in a move that brings the AI chatbot closer to Google’s business search services. The new feature, introduced on Tuesday, November 10, is available in beta through Business Hub, where eligible companies can claim their profiles, verify their identity…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "The Verge",
        "title": "ChatGPT is getting verified AI ‘Business Agents’",
        "url": "https://urgent.news/2026/11/10/chatgpt-is-getting-verified-ai-business-agents",
        "published": "2026-11-10T18:00:00.000Z"
      },
      {
        "outlet": "Channel News Asia",
        "title": "OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US e-commerce firms",
        "url": "https://urgent.news/2026/11/10/openai-lets-businesses-claim-chatgpt-profiles-adds-ai-agents-for-us-e",
        "published": "2026-11-10T18:03:20.000Z"
      },
      {
        "outlet": "Seeking Alpha News",
        "title": "OpenAI releases Businesses in ChatGPT to provide consumer insights",
        "url": "https://urgent.news/2026/11/10/openai-releases-businesses-in-chatgpt-to-provide-consumer-insights",
        "published": "2026-11-10T18:27:43.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google",
        "url": "https://urgent.news/2026/11/10/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little",
        "published": "2026-11-10T18:49:52.000Z"
      },
      {
        "outlet": "Economic Times Tech",
        "title": "OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US ecommerce firms",
        "url": "https://urgent.news/2026/11/10/openai-lets-businesses-claim-chatgpt-profiles-adds-ai-agents-for-us",
        "published": "2026-11-10T19:08:14.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}