{
  "id": 19375046,
  "title": "Pepper Got Rejected by VCs for Targeting Small-Chested Women—Then Built a Multi-Million-Dollar Brand",
  "url": "https://urgent.news/2026/11/10/pepper-got-rejected-by-vcs-for-targeting-small-chested-women-then",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-10T18:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/divya-bhardwaj/pepper-jaclyn-fu-dtc-niche-market-growth-strategy/91433021"
  },
  "original_language": "en",
  "account": null,
  "summary": "Co-founder Jaclyn Fu built a bra brand around small-chested women and proved that serving a niche exceptionally well can build a sizable business without burning venture capital.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}