{
  "id": 19373289,
  "title": "OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad",
  "url": "https://urgent.news/2026/11/10/openais-new-business-agents-give-brands-a-free-way-into-the",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-10T18:00:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/openais-new-business-agents-give-brands-a-free-way-into-the-conversation-its-also-selling-as-an-ad/"
  },
  "original_language": "en",
  "account": null,
  "summary": "OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "OpenAI launches Businesses in ChatGPT in beta, including Business Agents for companies to interact with users and a hub where companies can claim their profiles (Jay Peters/The Verge)",
        "url": "https://urgent.news/2026/11/10/openai-launches-businesses-in-chatgpt-in-beta-including-business",
        "published": "2026-11-10T18:25:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}