{
  "id": 19364354,
  "title": "I quit my job and invested my savings into building a loungewear brand. My TikTok followers have helped make it a success.",
  "url": "https://urgent.news/2026/11/10/i-quit-my-job-and-invested-my-savings-into-building-a-loungewear",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-10T16:42:52.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/how-built-loungewear-brand-leveraging-tiktok-following-2026-11"
  },
  "original_language": "en",
  "account": "Lexi Larson, a 30-year-old entrepreneur from Denver, created Sunday Cherries, a loungewear brand, after quitting her job in early 2024. She built her brand using savings and her TikTok following. Larson learned inventory management, manufacturing fixes, and audience involvement as her brand grew. Her first launch sold out, which made her realize there was a market for her brand. She attributes her success to being transparent with her audience and learning from her manufacturing and production challenges. Larson now outsources tasks such as warehouse management to focus on other aspects of her business.",
  "summary": "Lexi Larson, founder of Sunday Cherries, shares advice on inventory, manufacturing, outsourcing, and email marketing from her first years in business.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}