{
  "id": 19359092,
  "title": "Julia Fox fronts anti-split-the-bill campaign from Seeking",
  "url": "https://urgent.news/2026/11/10/julia-fox-fronts-anti-split-the-bill-campaign-from-seeking",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-10T16:11:53.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/life/julia-fox-seeking-anti-50-50-campaign"
  },
  "original_language": "en",
  "account": "A new anti-split-the-bill campaign has launched from the dating platform Seeking, with actor Julia Fox serving as its face. The group behind the initiative, Seeking, which was originally a sugar dating app, now discourages transactional relationships. The campaign, called Anti 50/50, aims to reimburse singles who have been asked to split the bill on a date, with a budget of $50,000 to cover costs up to $50 per person.\n\nRecent findings show that one in ten young singles has stopped dating due to financial concerns. Seeking's data reveals that 61% of Gen Z women have been asked to go dutch on a first date, a significant jump from the 27% of Baby Boomer women who experienced the same. Despite women preferring men to take the lead on dates, including planning and paying, the Anti 50/50 campaign emphasizes the importance of courtship over low-effort arrangements.\n\nJulia Fox, in a press release, urged the dating community to move beyond the notion that women must justify their dating preferences. To apply for the $50 reimbursement, individuals must create a Seeking account, provide details about the date, and upload a receipt. The fund is set to remain open until February 10, 2027, or until the allocated funds have been claimed.",
  "summary": "Actor Julia Fox is the face of the Anti 50/50 campaign from the dating platform, Seeking.",
  "key_points": [
    "Julia Fox leads anti-split-the-bill campaign \"Anti 50/50\" by Seeking dating platform.",
    "Seeking, originally a sugar dating app, discourages transactional relationships."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}