{
  "id": 1933871,
  "title": "FSSAI crackdown: Amway, Emami drop ‘100%’ claims",
  "url": "https://urgent.news/2026/08/19/fssai-crackdown-amway-emami-drop-100-claims",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T11:53:08.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/cons-products/food/fssai-cracks-down-on-100-claims-amway-india-emami-bonn-biscuits-withdraw-misleading-labels/articleshow/133347359.cms"
  },
  "original_language": "en",
  "account": "The Food Safety and Standards Authority of India (FSSAI) has ordered several food companies to remove \"100%\" claims from their product labels, packaging, and advertisements. Amway India, Emami, Bonn Biscuits, and three other food companies have complied with the regulatory action. Amway India removed the \"100% Pure Coconut Oil\" claim from its product packaging and promotional materials, while Emami and Apis India withdrew the \"100% Honey\" claim from their products. Bonn Biscuits also removed the \"100%\" claim from its Jeera Bite advertisement on its website. Additionally, Juza Foods and Masterchow Foods have taken corrective action by removing \"100%\" claims from their baby food and noodle products, respectively. FSSAI's intervention aims to prevent misleading claims that could mislead consumers, part of a broader crackdown on food safety and labelling violations.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}