{
  "id": 19337127,
  "title": "UAE's etisalat starts selling Meta smart glasses to boost wearables base",
  "url": "https://urgent.news/2026/11/10/uaes-etisalat-starts-selling-meta-smart-glasses-to-boost-wearables",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-10T12:59:00.000Z",
  "source": {
    "name": "The National Business",
    "slug": "the-national-business",
    "url": "https://www.thenationalnews.com/future/technology/2026/11/10/uaes-etisalat-starts-selling-meta-smart-glasses-to-boost-wearables-base/"
  },
  "original_language": "en",
  "account": "UAE telecommunications firm Etisalat has begun selling AI-powered smart glasses from Meta Platforms, aiming to expand its range of wearable technology. The glasses, made by Meta (the parent company of Facebook) and EssilorLuxottica (the manufacturer of Ray-Ban), begin at Dh1,160 ($316). Etisalat offers various models, including the original Meta Glasses, second and third-generation Ray-Ban Meta Glasses, and Oakley Meta HSTN performance glasses. The devices can perform tasks such as real-time language translation, recommendations, hands-free calls, photo capturing, video recording, and audio.\n\nAccording to Etisalat, the UAE-based telecom company is the first in the Middle East and North Africa to offer Meta smart glasses, marking another step in expanding the company's device portfolio catering to how people desire to live, work, create, and stay connected in the future. Tamer Eltoni, senior vice president at Etisalat UAE, stated that AI wearables enable a new form of interaction with technology, making access more immediate, intuitive, and hands-free.\n\nMeta has assured that privacy features are embedded in its glasses and that the company will continue to enhance its protective measures. In the UAE, it is legal to own smart glasses, but using their recording functions without consent can lead to penalties. Besides the Meta smart glasses, Etisalat also sells smartwatches and smart rings.\n\nEtisalat is focused on growth driven by AI, with a strategic project underway to develop and expand digital infrastructure capacity within the UAE and internationally. Additionally, the telecom company has launched a commercial service that triples upload speeds to smartphones, furthering the UAE's pursuit of the next-generation 6G standard for mobile communications.",
  "summary": "UAE telecoms group etisalat has started offering artificial intelligence-powered smart glasses from Meta Platforms, as it aims to broaden its wearable technology base. The smart glasses from the Facebook parent and Ray-Ban maker EssilorLuxottica start at Dh1,160 ($316), Abu Dhabi-based etisalat said in a statement on Tuesday. Options include the standard Meta Glasses, the second and third…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}