{
  "id": 19327992,
  "title": "Adobe’s VP of design believes it’s the golden age of design. Hear him out",
  "url": "https://urgent.news/2026/11/10/adobes-vp-of-design-believes-its-the-golden-age-of-design-hear-him-out",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-10T11:30:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91638653/adobe-vp-of-design-believes-its-the-golden-age-of-design-no-really"
  },
  "original_language": "en",
  "account": "Adobe's VP of design, Eric Snowden, believes we are living in the golden age of design. The company, which has long provided tools for professional creatives, is now focusing on acquiring a new generation of Adobe loyalists, including those who are not traditionally considered creative. This push has led to a 70% increase in \"Creative freemium\" users, reaching 100 million monthly active users this year. Despite the professional-focused business growing at a slower rate, Adobe remains committed to making design accessible to everyone. Snowden attributes this to advancements in technology, such as mobile devices and AI, which have enabled a wider audience to express themselves and communicate in new ways. He emphasizes the importance of providing an easy on-ramp for people to start their creative journey, drawing from personal experience and data showing that many individuals start exploring creative tools at a young age. To reach the younger generation of potential creatives, Adobe is leveraging social networks and introducing user-friendly tools like Adobe Express, as well as integrating AI agents into professional products to guide users through complex features.",
  "summary": "It’s never been easier to make an image. Even for people who don’t consider themselves creative, translating an idea into an illustration, graphic, video—any format, really—is now as simple as typing a prompt into a box (quality not guaranteed). Adobe knows this. The company, which has long been the tool of choice for professional creatives, is now looking to “aggressively acquire the next…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}