{
  "id": 19319691,
  "title": "Mountain: Italians on the decline, foreigners save the ski season",
  "url": "https://urgent.news/2026/11/10/montagna-italiani-in-calo-gli-stranieri-salvano-la-stagione-sciistica",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-10T10:34:01.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/montagna-italiani-calo-stranieri-salvano-stagione-sciistica-AJnx7YAC"
  },
  "original_language": "it",
  "account": "Italy's mountain tourism sector is expected to generate €12.86 billion in revenue for the 2026-2027 winter season, a 5.2% increase from the previous year. However, this growth is largely driven by foreign tourists, with international arrivals expected to rise 5.7%, while domestic tourism declines 3.4%. The top destination is Cortina d'Ampezzo, followed by Madonna di Campiglio, and Bormio, which has jumped four positions to third place. The average cost of a winter vacation in Italy is expected to increase by 5.6%, with hotel prices rising 6.6% and restaurant prices increasing 7.9%. The average cost for an adult to spend a week in the mountains is €1,573, while a family of three will spend €4,101.",
  "summary": "The desire for snow does not fade but inflation and weakened purchasing power make the white week a dream not always achievable for Italian families: in the 2026-2027 winter season, overall turnover...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}