{
  "id": 19308556,
  "title": "Others moved factories overseas. This S’pore ice cream maker stayed and won Nestlé & Shake Shack.",
  "url": "https://urgent.news/2026/11/10/others-moved-factories-overseas-this-spore-ice-cream-maker-stayed-and",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-10T08:06:11.000Z",
  "source": {
    "name": "Vulcan Post",
    "slug": "vulcan-post",
    "url": "https://vulcanpost.com/914189/oishi-manufacturing-singapore/"
  },
  "original_language": "en",
  "account": "Oishi Manufacturing, an ice cream producer based in Singapore, has defied the trend of moving factories overseas and instead is now serving large food brands as an Original Equipment Manufacturer (OEM). Since being acquired by co-owners Erik van Keulen and Shamsa van Keulen in 2022, the company has shifted its focus to serving big-name clients such as Shake Shack, Popeyes, and Nestlé.\n\nThe van Keulen family, who have no prior food and beverage experience, found themselves drawn to the ice cream industry due to its daily demand and the potential for growth. They purchased the business during the pandemic, during which it was initially a small-batch ice cream producer. Erik and Shamsa realized that the previous model of serving small, independent venues with frequent deliveries was not the most efficient. Smaller clients often provided less revenue than larger ones, and switching suppliers was relatively easy for them. Consequently, the duo decided to pivot their strategy, focusing on larger corporate accounts that bring in a higher percentage of revenue.\n\nThe restructured business now generates more than 60% of its revenue from these large clients, up from 10% in 2022. Despite the longer onboarding process, once an account is secured, it becomes a more stable and long-term partnership. In order to cater to the specific needs of these larger clients, Oishi has reduced its product list to fewer than 100 items, minimizing unsold stock and wastage while enabling longer production runs.\n\nThe company has also invested heavily in equipment, staff, and operational costs to accommodate the increased production volume. Oishi's 18,000 sq ft facility in Singapore can produce up to 20,000 liters of ready-to-eat ice cream daily, as well as 2,000 kg of powder premix, 10,000 waffles, and 15,000 lava cakes. In addition to these offerings, Oishi maintains food safety accreditations such as BRCGS, FSSC 22000, and halal certification, which are often required by large clients.\n\nWith major clients such as Shake Shack, Popeyes, Nestlé, and 7-Eleven on its roster, Oishi's success is attributed to its ability to adapt, accommodate client needs, and develop strong relationships with its partners.",
  "summary": "Oishi Manufacturing makes up to 20,000 litres of ready-to-eat ice cream daily Manufacturing in Singapore has a reputation for being expensive. Rent is high, space is tight, and labour and utility costs keep climbing, so many food makers are moving production across the Causeway. But ice cream maker Oishi Manufacturing is betting the other way. […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}