{
  "id": 1930638,
  "title": "Dismay for Ajax fans as European tie is screened on PPV channel",
  "url": "https://urgent.news/2026/08/19/dismay-for-ajax-fans-as-european-tie-is-screened-on-ppv-channel",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T11:54:58.000Z",
  "source": {
    "name": "DutchNews",
    "slug": "dutchnews",
    "url": "https://www.dutchnews.nl/2026/08/dismay-for-ajax-fans-as-european-tie-is-screened-on-ppv-channel/"
  },
  "original_language": "en",
  "account": "Dismay has spread among Ajax fans as the club's crucial Conference League play-off match against Sion will be screened on a pay-per-view channel. The decision to show the game on Talpa's KIJK channel, prompting many Dutch fans to express their discontent. This move has also raised eyebrows at Ziggo, Ajax's primary sponsor and one of the Netherlands' leading commercial sports broadcasters. Ziggo holds exclusive rights to televised matches in UEFA's main competitions, but qualifying rounds are excluded from this arrangement. A post on social media platform X, formerly Twitter, explained that as the home club, Sion was entitled to sell broadcasting rights to the highest bidder. The return leg next Thursday will be available on Ziggo’s free subscription channel. Meanwhile, NEC Nijmegen hopes to advance to the Champions League group stages by hosting Bodø/Glimt in the first leg of their play-off tie.",
  "summary": "Ajax fans who want to watch the club’s crucial Conference League play-off match against Swiss club Sion will have to...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}