{
  "id": 19294489,
  "title": "Genesis Opens Orders for Flagship GV90 EV, Targeting Ultra-Luxury SUV Market",
  "url": "https://urgent.news/2026/11/10/genesis-opens-orders-for-flagship-gv90-ev-targeting-ultra-luxury-suv",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-10T06:26:51.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=280902"
  },
  "original_language": "en",
  "account": "Genesis has begun accepting orders for its first full-size electric SUV, the GV90, as the luxury brand aims to bolster its standing in the ultra-premium SUV market. The GV90 and its higher-end variant, the GV90 Neolun, are built on Hyundai Motor Group’s electric vehicle platform, eMP, and feature the largest battery capacity in the group’s lineup at 123.5 kilowatt-hours. The base model starts at 139.5 million won ($103,679), while the Neolun First Edition, the top-tier limited edition, is priced at 270 million won ($199,553). The GV90 is available in both seven- and six-seat configurations, while the Neolun comes in six- and four-seat versions, with the Neolun First Edition limited to 222 units worldwide. The pricing includes a 5% individual consumption tax and eco-friendly vehicle tax benefits for the GV90, whereas the Neolun’s price reflects the same tax. The GV90’s design is inspired by traditional Korean moon jars, while the interior introduces a radiant floor heating system called the Wood Floor. The top-tier Executive Suite also features amenities like a refrigerator, table, and comfort partition. The vehicle’s electric motors produce a combined output of 490 kilowatts, and it can charge from 10% to 80% in 22 minutes using a 350-kilowatt ultra-fast charger. Genesis launched the GV90 to strengthen its brand positioning and support sales recovery, following a decline in domestic sales. The brand sold 68,683 vehicles in South Korea through October, down 29.4% from the previous year. Genesis plans to introduce hybrid versions of the G80 and GV70 in the future to address declining sales.",
  "summary": "Genesis has opened orders for the GV90, its first full-size flagship electric SUV, as the luxury brand seeks to strengthen its position in the ultra-premium market. On Nov. 10, Genesis announced that it had begun accepting orders for the GV90 and its higher-end variant, the GV90 Neolun. The new mode",
  "key_points": [
    "Genesis starts accepting orders for GV90 EV.",
    "GV90 and Neolun built on Hyundai’s eMP platform.",
    "GV90 priced from $103,679, Neolun at $199,553."
  ],
  "editors_take": "The launch of the GV90 signals a strategic pivot toward the ultra-premium segment as Genesis attempts to reverse declining domestic sales through high-end electric offerings.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}