{
  "id": 19272634,
  "title": "From NYC to Tokyo: aespa, RIIZE lead Seoul's international tourism push",
  "url": "https://urgent.news/2026/11/10/from-nyc-to-tokyo-aespa-riize-lead-seouls-international-tourism-push-19272634",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-10T03:02:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/k-pop/20261110/from-nyc-to-tokyo-aespa-riize-lead-seouls-international-tourism-push"
  },
  "original_language": "en",
  "account": "Seoul is launching an international tourism campaign featuring K-pop stars, with the group aespa's Karina and Winter, alongside boy band RIIZE, taking to the streets of seven global cities. The Seoul Metropolitan Government and Seoul Tourism Organization are plastering large-scale outdoor advertisements across the world, under the theme \"Absolutely in Seoul.\" At the heart of the campaign is the concept of \"Seoul Syndrome,\" a notion that the city transforms ordinary moments into extraordinary memories, leaving a lasting impression on visitors and sparking a desire for return visits.\n\nNew York City's Times Square is the campaign's flagship location, where campaign videos will be displayed on massive outdoor screens until November 29. This exposure aims to captivate both tourists and locals in one of the world's busiest commercial areas. Tokyo's Shibuya Scramble will be adorned with campaign ads through November 20, while Bangkok kicks off its display on November 1, with more details to follow.",
  "summary": "Seoul is taking its tourism pitch to some of the world's busiest streets, with K-pop stars leading an international advertising campaign spanning seven cities, including New York, Tokyo and Bangkok. The Seoul Metropolitan Government and Seoul Tourism Organization said they are rolling out large-scale outdoor advertisements for their global campaign, \"Absolutely in Seoul,\" featuring Karina and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}