{
  "id": 19271506,
  "title": "Building 24/7 Post-Campaign Influencer Monitoring for Indian D2C Brands",
  "url": "https://urgent.news/2026/11/10/building-24-7-post-campaign-influencer-monitoring-for-indian-d2c",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-10T02:45:52.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/aditya_ekka_pulseroi/building-247-post-campaign-influencer-monitoring-for-indian-d2c-brands-53oc"
  },
  "original_language": "en",
  "account": null,
  "summary": "Direct-to-consumer brands in India invest significant amounts of money in YouTube creator campaigns, but the current tracking system only provides limited post-campaign data. Marketers typically only check view counts after 48 hours and then file manual reports, missing out on valuable insights from long-tail discovery on YouTube that often drives purchases weeks or months after the video publication. In an effort to address this issue and create a more comprehensive monitoring system, the author developed PulseROI, which aimed to combine creator intelligence with continuous campaign monitoring. However, the initial approach of using a single monolithic Next.js API route triggered by a cron job to fetch all active campaign videos in a loop and query the YouTube Data API for each video ID proved to be ineffective due to hitting Vercel serverless function limits and external API rate limits.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}