{
  "id": 1926632,
  "title": "Why Dogsee Chew Refused A UK Distributor’s Demand To Drop ‘Made In India’",
  "url": "https://urgent.news/2026/08/19/why-dogsee-chew-refused-a-uk-distributors-demand-to-drop-made-in-india",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T10:53:08.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/why-dogsee-chew-refused-a-uk-distributors-demand-to-drop-made-in-india/"
  },
  "original_language": "en",
  "account": "Pet wellness company Dogsee Chew faced a UK distributor's request to remove the 'Made in India' label from its products, stemming from a perception that India was not renowned for producing high-quality goods. Rebuffing the demand, the startup instead emphasized the Himalayan origins of its yak cheese treats, integrating this aspect into its brand narrative as it expanded globally. Co-founder Sneh Sharma, speaking at Inc42's 'The D2C & Retail Summit', shared that public perception of Indian products has evolved over the past decade, with domestic brands and entrepreneurs garnering more acknowledgment on the world stage. Dogsee Chew now generates approximately 95% of its income from exports, operating in over 30 countries. The startup's shift to international markets stemmed from necessity, as India's pet care industry was still in its infancy. Initially, Dogsee Chew did not anticipate exports as part of its business model, as India's pet care market was still in its infancy. The first international inquiry came from Spain, paving the way for expansion into the UK, Europe, and the US. In a panel discussion moderated by Clovia founder and CEO Pankaj Vermani, Dogsee Chew's cofounder Sneh Sharma joined other industry leaders, including Wagh Bakri director Paras Desai, Stelcore chairman and Globbel cofounder Bharat Mandot, and Da Milano director Shivani Malik. The conversation centered around how Indian consumer brands can transcend exporting products to cultivate global brands centered on quality, experience, and authenticity. However, establishing an overseas business comes with unforeseen costs, according to Mandot. Brands must plan for regulatory compliance across markets from the start, as packaging rules, statutory requirements, and country-specific compliances can erode the profitability of an apparently lucrative export business if their expenses are not considered in advance. For Da Milano, international growth encompasses more than merely making its products accessible in overseas markets; the company equally focuses on replicating its brand experience globally. Malik highlighted that Da Milano employs standard operating procedures encompassing store ambience, visual merchandising, music, customer service, and digital interactions to ensure customers enjoy a uniform experience regardless of their location. She also advocated for Indian brands to embrace and showcase their roots rather than conceal them, as global consumers increasingly seek authenticity and craftsmanship. According to Malik, the primary opportunity for India lies in shifting from merely exporting products to creating coveted global brands backed by top-notch execution.",
  "summary": "Pet wellness brand Dogsee Chew was once asked by a UK distributor to remove the ‘Made in India’ label from…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}