{
  "id": 19264954,
  "title": "Pune couple's doorstep book venture sells 1 lakh books, earns Rs 1.5 crore",
  "url": "https://urgent.news/2026/11/10/pune-couples-doorstep-book-venture-sells-1-lakh-books-earns-rs-1-5",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-10T01:25:00.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/life-style/people/in-2020-a-pune-couple-took-a-few-childrens-books-to-a-housing-society-and-sold-half-their-stock-on-day-one-six-years-later-their-doorstep-book-venture-reports-1-lakh-books-sold-and-over-rs-1-5-crore-in-sales/articleshow/135680165.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Pustakwale began its journey in 2020 by organizing book exhibitions in housing societies in Pune. The venture quickly gained popularity by selling books directly to families and schools. Over time, it expanded its reach to over 1,000 communities and numerous schools and corporates. The founders aim to promote reading habits through their initiatives and partnerships. They envision expanding their…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}