{
  "id": 1925952,
  "title": "OpenAI says ads coming to ChatGPT in Europe next week",
  "url": "https://urgent.news/2026/08/19/openai-says-ads-coming-to-chatgpt-in-europe-next-week",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-19T11:23:38.000Z",
  "source": {
    "name": "Malay Mail",
    "slug": "malay-mail-malaymail",
    "url": "https://www.malaymail.com/news/world/2026/08/19/openai-says-ads-coming-to-chatgpt-in-europe-next-week/231959"
  },
  "original_language": "en",
  "account": "In Europe, ChatGPT users will begin seeing advertisements starting August 24 as OpenAI seeks to generate more revenue from its models. Initially launched in the U.S. in February, the advertising plan will now expand to cover 31 European countries. OpenAI aims to attract advertisers while preparing for an initial public offering that could value the company at nearly US$1 trillion. This move comes as the AI company battles to compete with rivals such as Anthropic and lower-cost Chinese models, with the latter being essential to help offset OpenAI's financial losses.\n\nOpenAI states that ads will be displayed on both the free version and Go subscribers in Europe, who pay eight euros ($9.30) monthly. The majority of OpenAI's one billion users remain free of charge, keeping the service ad-free. Critics warn that users may start doubting the integrity of ChatGPT's content if they perceive responses to be influenced by advertisers who are more focused on promoting their products and services.\n\nOpenAI assures that conversations will remain private and no customer data will be sold to advertisers. The company emphasizes that ads in ChatGPT will always be clearly labeled and separate from the AI's responses, stating that advertising does not influence the answers ChatGPT provides.",
  "summary": "PARIS, Aug 19 — European users of ChatGPT’s free and low-cost artificial intelligence agents will start seei...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Expansion ES",
        "title": "OpenAI activa los anuncios de ChatGPT en España",
        "url": "https://urgent.news/2026/08/19/openai-activa-los-anuncios-de-chatgpt-en-espana",
        "published": "2026-08-19T07:03:54.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}