{
  "id": 19244366,
  "title": "China’s gold demand strengthens as PBOC adds to reserves for 24th month",
  "url": "https://urgent.news/2026/11/09/chinas-gold-demand-strengthens-as-pboc-adds-to-reserves-for-24th-month",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-09T21:28:00.000Z",
  "source": {
    "name": "Qatar Tribune Business",
    "slug": "qatar-tribune-business",
    "url": "https://www.qatar-tribune.com/article/263507/business/chinas-gold-demand-strengthens-as-pboc-adds-to-reserves-for-24th-month"
  },
  "original_language": "en",
  "account": "In Beijing's Tianya Jewellery Market, saleswoman Zhang Fan observed an increase in customers purchasing gold, with many seeing it as a necessity for weddings, but also a group of consumers who believe the current price is favorable. Despite overall gold jewellery demand being impacted by falling prices, recent declines have reinvigorated Chinese customers' interest in buying gold for jewellery. In the third quarter of the year, sales surged by 30% compared to the previous quarter, according to the World Gold Council.\n\nThe World Gold Council data revealed that broader Chinese appetite for gold as an investment asset has also grown. Chinese gold exchange-traded fund (ETF) holdings and demand for bars and coins have shown a rise in recent months, with Chinese ETFs attracting $784 million in inflows last month, which ranked second globally behind only the United Kingdom.\n\nGold's relative appeal has been bolstered by weaker domestic equities and falling government bond yields. The yield on China's benchmark 10-year government bond fell to approximately 1.58% on Monday, down about 0.1 percentage points from the previous month. The People's Bank of China's continued purchases of gold would further bolster confidence, the World Gold Council stated, predicting robust Chinese investor demand throughout the rest of the year.\n\nThe People's Bank of China has become one of the world's foremost central bank buyers of gold bullion, adding 830,000 troy ounces to its reserves in the previous month, according to official data. This marks the 24th consecutive month of the central bank increasing its gold holdings, with the drive to diversify its reserves gaining momentum recently. However, while global central bank demand for gold remains supportive of gold prices in the long term, the United States Federal Reserve's hawkish stance and an expected interest rate increase next month may put pressure on gold prices, according to Goldman Sachs, who lowered their gold price forecast for the end of the year to $4,150 a troy ounce, down from $4,650.",
  "summary": "AgenciesAt Beijing’s Tianya Jewellery Market, a major gold bazaar in the Chinese capital, saleswoman Zhang Fan has seen more customers over the past few weeks.“Many people see buyi...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}