{
  "id": 19228344,
  "title": "Edgar Wright directs Apple’s hilarious new Apple Pay action ad",
  "url": "https://urgent.news/2026/11/09/edgar-wright-directs-apples-hilarious-new-apple-pay-action-ad",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-09T21:30:57.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/11/09/edgar-wright-directs-apples-hilarious-new-apple-pay-action-ad/"
  },
  "original_language": "en",
  "account": "Apple has once again utilized cinematic action to promote Apple Pay in a new ad directed by Edgar Wright, known for his work on films such as Baby Driver and Shaun of the Dead. The ad, released this year, bears a striking resemblance to last year's version, which featured a woman needing quick gas fill-up while a Godzilla-like monster wreaked havoc in a town. This time, however, the ad draws inspiration from classic kung-fu action movies, complete with rapid cuts, swift zooms, and elaborate fight choreography.\n\nThe protagonist, played by an undisclosed actor, utilizes everyday items from a convenience store as weapons, all while using Apple Pay to make transactions. The villains, on the other hand, continue to rely on traditional physical wallets, which become cumbersome and slow, providing ample opportunities for the protagonist to outmaneuver them.\n\nApple Pay is highlighted as a swift, convenient, and secure method of payment using an iPhone. Users can bypass the hassle of searching for cards by simply double-clicking the side button, glancing at their iPhone to authenticate with Face ID, and then holding it near the reader. A distinctive \"ding\" confirms the successful payment.\n\nThe inherent security of iPhones makes Apple Pay a more secure payment option than using a physical credit or debit card. This action-packed ad showcases the protagonist's secret weapon, Apple Pay, as he conquers his adversaries and demonstrates the advantages of utilizing this innovative payment method. To learn more about Apple Pay, users can follow the provided link. For additional Apple news, readers can check out 9to5Mac on YouTube.",
  "summary": "Apple has once again turned to cinematic action to promote Apple Pay, in a new ad directed by Edgar Wright ( Baby Driver , Shaun of the Dead ). Watch the new ad below. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "AppleInsider",
        "title": "An action-packed Apple Pay ad has dropped & it is directed by Edgar Wright",
        "url": "https://urgent.news/2026/11/09/an-action-packed-apple-pay-ad-has-dropped-it-is-directed-by-edgar",
        "published": "2026-11-09T21:49:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}