{
  "id": 19193126,
  "title": "Tasmac’s Deepavali sales touch ₹441 crore amid POS machine glitches",
  "url": "https://urgent.news/2026/11/09/tasmacs-deepavali-sales-touch-441-crore-amid-pos-machine-glitches",
  "topic": "world",
  "section": "World",
  "published": "2026-11-09T18:36:21.000Z",
  "source": {
    "name": "The Hindu",
    "slug": "the-hindu",
    "url": "https://www.thehindu.com/news/national/tamil-nadu/tasmacs-deepavali-sales-touch-441-crore-amid-pos-machine-glitches/article71683625.ece"
  },
  "original_language": "en",
  "account": "The Tamil Nadu State Marketing Corporation (Tasmac) reported liquor sales totaling ₹441.38 crore during the Deepavali festival of 2026, according to sources. On the eve of the holiday, sales reached over ₹234.75 crore, and on the day of the celebration, they soared to ₹206.63 crore. Chennai contributed ₹95.85 crore, Tiruchi zone earned ₹98.97 crore, Madurai brought in ₹88.38 crore, Salem reported ₹87.52 crore, and Coimbatore generated ₹70.66 crore in liquor sales. With Monday being a public holiday, sales are anticipated to continue at a similar rate, with an estimated ₹192 crore in revenue. Industry observers note that Tasmac's Deepavali sales figures have decreased marginally this year, though some salespeople attribute the decline to issues with POS machines and confusion surrounding the buy back program. A shop owner in the T. Nagar region observed that people had been stocking up for the festival earlier in the week due to fears that shops might not reopen because of the buy back scheme's complications. A senior Tasmac official assured that the POS machine problems would be resolved, with approximately 1,000 new machines set to be distributed across stores soon. However, Minister for Prohibition and Excise K. Vignesh questioned the reasons behind the POS machine malfunctions after November 1. He also announced that 44 salesmen were suspended for violating MRP norms during this period. The corporation is projected to have collected ₹38 crore through the Environment Protection Cess, introduced on November 1, 2026, to help with the buy back of empty bottles. As of July 2026, Tasmac operates 4,048 retail shops and employs 22,877 people, including 6,473 supervisors, 14,379 salespersons, and 2,025 assistant salespersons. In the fiscal year 2025-2026, Tasmac generated revenue of ₹50,845 crore.",
  "summary": "Chennai recorded liquor sales worth ₹95.85 crore, while the Tiruchi zone clocked ₹98.97 crore, followed by Madurai at ₹88.38 crore",
  "key_points": [
    "Tasmac reported ₹441.38 crore in Deepavali liquor sales in 2026.",
    "POS machine glitches and buy back program confusion impacted sales.",
    "Chennai contributed ₹95.85 crore to Tasmac's Deepavali revenue."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}