{
  "id": 19180878,
  "title": "From tending graves to raising €1.7 million: Memora sets out to modernise Europe’s cemeteries",
  "url": "https://urgent.news/2026/11/09/from-tending-graves-to-raising-1-7-million-memora-sets-out-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-09T16:33:47.000Z",
  "source": {
    "name": "EU-Startups",
    "slug": "eu-startups",
    "url": "https://www.eu-startups.com/2026/11/from-tending-graves-to-raising-e1-7-million-memora-sets-out-to-modernise-europes-cemeteries/"
  },
  "original_language": "en",
  "account": "Danish startup Memora has raised €1.7 million to modernize Europe's cemeteries by connecting managers, gardeners, and families through a single platform. The €1.7 million round was led by venture capital firm True Collective, and former Kahoot! employee Chris Evans will join Memora as CTO in early 2027. Johan Toft-Nielsen, Memora's founder and CEO, emphasizes the importance of understanding the daily routines of cemetery gardeners and the needs of families. The platform allows cemetery managers to plan and assign tasks, gardeners to document their work, and families to receive updates and share memories. Memora is integrating AI to streamline administrative tasks and improve communication. The company aims to bring its solution to cemeteries across Europe, where many grave plots are still managed manually.",
  "summary": "Danish startup Memora has raised €1.7 million (DKK 13 million) to connect cemetery managers, gardeners and families through one platform, bringing together administration, maintenance and communication. The round was led by venture capital firm True Collective. Chris Evans, formerly of Kahoot!, will also join the company as CTO in early 2027. “I learned how much […] The post From tending graves…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}