{
  "id": 19173989,
  "title": "Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat",
  "url": "https://urgent.news/2026/11/09/levis-claymation-holiday-campaign-celebrates-handmade-craft-amid-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-09T15:59:00.000Z",
  "source": {
    "name": "Retail Dive",
    "slug": "retail-dive",
    "url": "https://www.retaildive.com/news/levis-claymation-holiday-campaign-celebrates-handmade-craft-amid-ai-bloat/873842/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The nostalgic effort follows a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}