{
  "id": 19172650,
  "title": "Disney and Adobe are building generative AI tools together",
  "url": "https://urgent.news/2026/11/09/disney-and-adobe-are-building-generative-ai-tools-together",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-09T15:38:56.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/tech/1029773/disney-adobe-generative-ai-partnership"
  },
  "original_language": "en",
  "account": "Disney has entered into a multiyear partnership with Adobe to develop custom generative AI models for its businesses, including theme parks, cruise lines, ESPN graphics, and more. The collaboration aims to provide Disney with early access to Adobe's latest AI technologies, which will be tailored to Disney's properties through \"artist-led\" models. These proprietary models will be trained on unique world knowledge specific to Disney's various properties, ensuring commercially safe and production-ready outputs. Adobe's Firefly Foundry platform will enable Disney to work directly with Adobe on these generative AI models, which will accelerate work and enable the development of more creative projects. This partnership builds upon Disney's existing relationship with Adobe, as the company's Imagineering R&D division is already using the Firefly AI platform for theme park development. Adobe will also help expand internal creative workflows at Disney Studios and explore how AI can enhance ESPN content and improve engagement with sports fans. This move follows other recent deals involving generative AI tools, such as the partnership with OpenAI and involvement with Character.AI, as Disney continues to embrace AI technology to streamline its production processes and enhance fan engagement.",
  "summary": "The Walt Disney Company has teamed up with Adobe to develop proprietary \"artist-led\" generative AI models to support Disney's production pipeline. The multi-year partnership was announced today at Adobe's MAX conference, and will see Adobe providing Disney with early access to its latest technologies for everything from Disney's theme parks and cruise line to ESPN […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "Adobe is giving start-ups 12 months of free access to its top AI tools, including Firefly and Acrobat",
        "url": "https://urgent.news/2026/11/07/adobe-is-giving-start-ups-12-months-of-free-access-to-its-top-ai",
        "published": "2026-11-07T15:05:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}